A reference that surveys rhetoric--the strategic presentation of ideas and choice of language--in 467 signed entries covering principles, concepts, applications, practical tools, and major thinkers. It provides an overview of rhetoric and its role in contemporary education and communications, discusses rhetoric's contributions to various fields, surveys its application to the teaching of English and language arts, and illustrates its usefulness in discourse, argument, and exchange of ideas. The coverage is tailored to meet the needs of American teachers and students. Each entry includes a bibliography. Annotation copyright by Book News, Inc., Portland, OR Distributed by Syndetic Solutions, Inc.